S.R.F.G-SHCOK, the watch that has long supported the world’s top surfers and extreme sports enthusiasts, introduces a new model with a theme based on the Surfrider Foundation (S.R.F.), an organization established by people who love surfing. The deep blue coloring of the lustrous materials recalls the beautiful ocean. Turning on the display’s backlight causes the SRF logo, which has a wavy appearance, to appear on the display, and the text “Surfrider Foundation” is imprinted on the buckle and band. Everything about this new model is designed to recall the beautiful ocean, which the S.R.F. is committed to protecting. S.R.F. The Surfrider Foundation i a non-profit grassroots environmental organization dedicated to the protection and preservation of our world’s oceans, waves and beaches. Now in its 25th year, the Surfrider Foundation has grown from a small group of dedicated surfers in Malibu, California to a global movement made up of over 50,000 members and 90 chapters worldwide.
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