Casio signs Product License Agreement
with FIFA for the 2006 FIFA World Cup Germany™
February 25, 2005 – TOKYO JAPAN – Casio Computer Co.,
Ltd. has concluded a Product License Agreement with the world football
governing body FIFA concerning the 2006 FIFA World Cup Germany™
which will start on June 9, 2006.
This Agreement grants Casio an exclusive worldwide license to sell
watches and clocks bearing the Official Marks of the 2006 FIFA World
Cup Germany™ and FIFA Brand. Casio plans to release watches
with the Official Emblem of the 2006 FIFA World Cup Germany™
FIFA Brand Licensee Emblem and images of FIFA World Cup Trophy, expanding
the product lineup as the event approaches.
The FIFA World Cup™ is one of the world’s biggest sporting
events. Teams from 197 countries and regions around the world will
participate in preliminary matches, with 32 national teams qualifying
for the 2006 FIFA World Cup Germany™ This major month-long
event is expected to attract a cumulative audience of approximately
30 billion TV viewers from around the world.
Casio concluded similar product license contracts for the 1994 FIFA
World Cup USA™ and the 1998 FIFA World Cup France™, during
which the company sold official licensed watches and clocks. Casio
is once again pleased to have this golden opportunity to build Casio
brand and products awareness by marketing official licensed watches
of the 2006 FIFA World Cup Germany™ around the globe.
