Casio Continues Official Partnership with Red Bull Racing Formula One Team
- January 31, 2012
Sebastian Vettel (left) and Mark Webber (right)
TOKYO, January 31, 2012 — Casio Computer Co., Ltd., announced today that it has renewed its contract with Red Bull Racing to continue serving as a Red Bull Racing Team Partner for the 2012 and 2013 seasons. Last year once again, Red Bull Racing took the Formula One™ World Championship, the pinnacle of motor racing. While supporting the Red Bull Racing team even more fervently than it did last year, Casio will make the most of this relationship to strengthen the brand image of its EDIFICE full-metal watches for men, which evoke a sense of velocity and motor-sports energy.
EDIFICE EQW-A1000DB
Red Bull Racing has been competing in Formula One™ Championship races
since 2005. In the last two seasons the team captured double titles,
winning both the Formula One Constructors' Championship and the Formula
One Drivers' Championship. Red Bull Racing has demonstrated first-class
ability and results.
Under the concept of "Speed and Intelligence," the EDIFICE line of
analog metal watches evokes a sense of velocity and motor-sports energy
with the movement of the hands and distinctive watchface. Using the
electronics technology that Casio has developed over many years, the
lineup features a full range of measurement functions and distinctive
face designs. EDIFICE watches, including the EQW-A1000DB released last
year, are becoming popular with men that prefer a sporty look.
Red Bull Racing not only has a youthful image and energy, but also
pursues an intelligent strategy while striving to leverage outstanding
technology development capabilities to make its race cars the fastest in
the world. Casio believes that these qualities are a perfect match for
the EDIFICE brand concept, and has been an official partner of Red Bull
Racing since 2009.
EDIFICE has been designated as the Official Watch Partner for the 2012
and 2013 seasons, and the Casio logo will continue to appear on racing
suits worn by Vettel and Webber, as well as on the team wear. The logo
will also stay on the nose sections of the team's race cars. In addition
to using team images in EDIFICE advertising, Casio plans to work again
with Red Bull Racing to release special collaborative watch models.
These global marketing activities are expected to further enhance the
EDIFICE brand image.
Hiroshi Nakamura, Senior Managing Director and Senior General Manager of
the Global Marketing Headquarters, Casio Computer Co. Ltd., had this to
say about the recent contract renewal: "Over the last three years of
our partnership with Red Bull Racing, our relationship has only grown
stronger and closer. The team is hugely popular around the world after
winning the championship for two consecutive years. As a result, our
partnership with Red Bull Racing has been extremely effective in the
global promotion of EDIFICE watches."
Red Bull Racing's Team Principal, Christian Horner, also commented on
the contract renewal: "It's encouraging that we're able to keep building
and extending our relationships with long-term Partners, such as Casio.
Formula One is focused on speed and accuracy, which is captured and
reflected in the Casio EDIFICE watches worn by the drivers and the team.
We very much look forward to working with them throughout the new
season and beyond."
Christian Horner