Casio Releases Second G-SHOCK Collaborative Model with DGK
Stevie Williams, G-SHOCK Athlete and Founder of DGK, Celebrates the G-SHOCK 30th Anniversary with a Limited Edition Watch
- November 12, 2012
G-8900DGK
TOKYO, November 12, 2012 — Casio Computer Co., Ltd., announced today
the second limited edition collaborative watch to combine DGK
skateboarding culture and the G-SHOCK brand ethos of rugged, tough
technology.
Aligned with the unbreakable attitude of G-SHOCK, DGK encourages the
underdog and people who persevere against all odds to achieve great
success. The G-8900DGK timepiece has a fashion-forward clear case &
band accented with purple buttons, the DGK signature color. Features
include shock resistance and 200-meter water resistance, auto LED
backlight (super illuminator) with afterglow, flash alert, multi time (4
different cities), world time (31 time zones, 48 cities +UTC), 5
independent alarms, 1/100 second stopwatch, countdown timer, full
auto-calendar, 12/24-hour formats and approximately 3 year battery life.
Additional design aesthetics include a watch back engraved with the DGK
logo and Stevie's signature, DGK logos on the dial and band, and special
collaborative packaging.
"I've been a part of the G-SHOCK family for some time now and I'm hyped
to release my second signature watch. It's great to be involved with
something that's so well established and has as much history as
G-SHOCK," said Stevie Williams. "G-SHOCK is the freshest player in the
game, and I'm proud of our partnership and to be a part of the G-SHOCK
30th Anniversary."
"We asked Stevie to create a special model for the G-SHOCK 30th
Anniversary because his brand, DGK, is the epitome of streetwear," said
Hiroshi Nakamura, Senior General Manager of the Global Marketing
Headquarters, Casio Computer Co., Ltd. "DGK compliments G-SHOCK in style
and brand appeal."
About Stevie Williams & DGK
Originally from Philadelphia, Stevie Williams grew up skating Love Park. He and his friends were referred to as Dirty Ghetto Kids by the other skaters who frequented the plaza, Obviously the name stuck and Stevie was able to turn it into something positive when he formed DGK in 2002. Stevie's path to success began after leaving home at the age of 14 to pursue his dream of becoming a professional skateboarder in San Francisco. After navigating a path that was full of twists and turns and ups and downs, Stevie was able to accomplish his goal and is now an icon both in and outside of skateboarding. He currently divides his time between Los Angeles and Atlanta and stays busy skateboarding and running all of his business endeavors.
DGK logo on the strap-keeper loop and Stevie's signature on the band
Special Package
Specifications
G-8900DGK
Construction |
Shock-resistant |
---|---|
Water Resistance |
200 meters |
Multi Time |
4 different cities |
World Time |
48 cities (31 time zones; daylight saving on/off) and Coordinated Universal Time; home city/world time city swapping |
Stopwatch |
1/100-second stopwatch; measuring capacity: 23:59'59.99'; measuring modes: elapsed time, split time, 1st-2nd place times |
Countdown Timer |
Measuring unit: 1/10 second; input range: 1 minute to 24 hours (1-hour increments, 1-minute increments and 1-second increments) |
Alarm |
5 daily or one-time alarms; hourly time signal |
Other Functions |
Full auto-calendar; 12/24-hour format; button operation
tone on/off; LED backlight (super illuminator) with afterglow; flash
alert; selectable illumination duration: 1.5 / 3.0 second |
Accuracy at Normal Temperature |
±15 seconds per month |
Approx. Battery Life |
3 years on CR2016 |
Size of Case |
55.1 × 52.5 × 16.3mm |
Total Weight |
Approx. 69g |