Casio Releases G-SHOCK Watch in Collaboration with World-renowned
Snowboard Company, Burton Snowboards

GDF-100BTN-1

TOKYO, October 11, 2012 — Casio Computer Co., Ltd., announced today the limited edition collaborative watch with Burton Snowboards, created to celebrate the G-SHOCK 30th anniversary. This limited edition watch seamlessly merges functionality and style in a way that only Burton and G-SHOCK could.

Building on the classic GDF-100 twin sensor watch, the Burton collaborative watch is packed with mountain-friendly features, not only for those who enjoy outdoor sports, but also for anyone who works in harsh outdoor conditions. The new GDF-100BTN-1 is equipped with two types of sensors, one for air pressure and the other for temperature, making it highly practical and functional for use in the great outdoors. The unique, front-facing pressure sensor located at the 9 o'clock position is designed to take in ambient air for barometric pressure readings at the touch of a button and automatically measure atmospheric pressure every two hours. In addition to displaying atmospheric pressure numerically, the watch displays air pressure changes from the previous reading within a circular display located at the 2 o'clock position. The wearer can use this information as a guide to forecast abrupt changes in weather conditions.

The watch also converts pressure readings into altitude readings up to 10,000 meters, using atmospheric pressure conversion. Altitude is shown every five seconds for the first three minutes after the start of altitude measurement, and is shown every two minutes after that. Data obtained through the temperature sensor is displayed simultaneously with either the atmospheric pressure or altitude. This allows the wearer to quickly confirm current environmental conditions, making the watch very useful for backcountry snowboarding, snowmobiling mountaineering or backpacking.

High-brightness LEDs have been used for the display backlighting, providing greater LCD readability in overcast and nighttime conditions. With other features including world time display with 48 cities, 5 daily alarms, 1/100th second stopwatch, countdown timer and 12/24-hour formats, the GDF-100 offers rich functionality for the world adventurer in addition to shock resistance and 200-meter water resistance.

The GDF100-BTN-1 case has a matte black finish combined with glacier blue accents for the detailing and display. A custom, dual-layer CORDURA^® fabric and synthetic leather band provides additional durability and comfort. The end result is "functional minimalism," synonymous with Burton backcountry design ethos. Additional design aesthetics include subtle Burton logos on the band and an engraved case back featuring Burton iconic logo.

"We're really excited about the Burton and G-SHOCK collaboration. Like Burton, G-SHOCK has a strong heritage of developing cool, innovative products. We like to work with other pioneers, and as the first watch brand to really combine tech with fashion, G-SHOCK is one of those brands," said Greg Dacyshyn, Chief Creative Officer of Burton. "Huge congrats to G-SHOCK on their 30th anniversary."

"In celebration of our 30th anniversary, we wanted to collaborate with brands that never stop innovating," said Hiroshi Nakamura, Senior General Manager of the Global Marketing Headquarters, Casio Computer Co., Ltd. "We chose to collaborate with Burton based on their ability to create groundbreaking products and remain an industry leader year after year."

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