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Casio Releases First 30th Anniversary G-SHOCK Models

Featuring Red Brand Color Inspired by the Image of the Rising Sun

  • August 10, 2012

30th Anniversary Models

(From left to right) MUDMAN G-9330A, DW-6930A, FROGMAN GF-8230A

 

TOKYO, August 10, 2012 — Casio Computer Co., Ltd., announced today that it will celebrate the 30th anniversary of its G-SHOCK brand of shock-resistant watches—coming up in April 2013—by releasing commemorative and collaboration models and hosting various events and other activities around the world over the next year. The celebration begins today with three new anniversary models featuring a red color scheme reminiscent of a rising sun.

The G-SHOCK brand got its start when a single Casio engineer decided to try to develop a watch that was virtually unbreakable. The original model with shock-resistant construction—the DW-5000—was released in 1983. Overturning the idea of wristwatches being fragile and easy to break, the G-SHOCK created a whole new market for tough watches. Since that time, the brand has continued to evolve in pursuit of even greater toughness. Casio has developed nearly 3,000 G-SHOCK models thus far. With the inclusion of innovative functions and constant performance improvements, the G-SHOCK brand continues to define the cutting edge.

The first three watches in the upcoming series of 30th anniversary models feature the G-SHOCK red brand color. The vivid red inspired by the rising sun highlights and distinguishes these watches. Gold detailing in the LCD and lettering as well as gold ion plating on metal parts such as the back plate and screws give the watches a glamorous look suitable for the 30th anniversary celebration. Each of the new models recalls the design and functionality of different popular G-SHOCK models of years gone by. The back plates are engraved with a 30th anniversary logo designed by world-famous graphic designer Eric Haze, and each watch comes with custom packaging worthy of the special occasion.

 

Main features of these four 30th Anniversary Models30th Anniversary Models

    • FROGMAN GF-8230A features ISO 200-meter water resistance
    • MUDMAN G-9330A is dust-resistant and dirt-resistant, and has twin censors for compass bearing and temperature
    • DW-6930A has the globally popular G-SHOCK rounded design

 

Special package
Special package

30th anniversary logo on back plates
30th anniversary logo on back plates

 

Main Specifications

FROGMAN GF-8230A-4

Construction
Shock-resistant
Water Resistance
ISO 200-meter water resistance
Diving Functions
Dive time: 1 second increments, up to 23:59'59;
Surface interval: 1 minute increments, up to 47:59'59
Memory Capacity
10 sets of data (dive time, dive start time, dive date)
Moon Data
Moon age of the specific date, moon phase graph
World Time
48 cities (31 time zones; daylight saving on/off; daylight saving time (summer time) auto switching/ standard time and Coordinated Universal Time
Stopwatch
1/100-second stopwatch; measuring capacity: 23:59'59.99''; split time
Countdown Timer
Measuring unit: 1 minute; input range: 1 minute to 24 hours (1-minute increments and 1-hour increments)
Alarm
5 independent daily alarms (1 snooze alarm); hourly time signal
Other Functions
Battery recharge warning; full auto-calendar; 12/24-hour format; button operation tone on/off; EL backlight (full-auto EL backlight)
Power Source
Tough Solar power system (solar-charging system)
Continuous Operation
About 27 months with the power-saving function* ON after full charge

  • * Power-saving after a certain period in a dark location
Size of Case
52.0 × 50.3 × 18.0mm
Total Weight
Approx. 112g

 

MUDMAN G-9330-4A

Construction
Shock-resistant
Water Resistance
200 meters
Digital Compass
Measures and displays direction as one of 16 points; measuring range: 0° to 359°; measuring unit: 1°; 20 seconds continuous measurement; graphic direction pointer; bearing memory; magnetic declination correction; bidirectional calibration and northerly calibration function
Thermometer
Measuring range: -10 to 60°C (14 to 140°F); measuring unit: 0.1°C (0.2°F)
Moon Data
Moon age of the input data; moon phase graph
World Time
48 cities (31 time zones; daylight saving on/off) and Coordinated Universal Time
Stopwatch
1/100-second stopwatch; measuring capacity: 999:59'59.99"; elapsed time; split time
Countdown Timer
Measuring unit: 1 second; input range: 1 minute to 24 hours (1-minute increments and 1-hour increments)
Alarm
5 independent daily alarms (of which 1 snooze alarm); hourly time signal
Other Functions
Full auto-calendar; 12/24-hour format; button operation tone on/off; electro-luminescent backlight (full auto EL light with afterglow); selectable illumination duration: 1.5 or 3.0 seconds
Power Source
Tough Solar power system (solar-charging system)
Continuous Operation
About 22 months with the power-saving function* ON after full charge

  • * Display shuts off after a certain period in a dark location
Size of Case
53.0 × 50.8 × 18.2 mm
Total Weight
68.5 g

 

DW-6930A-4

Construction
Shock-resistant
Water Resistance
200 meters
Stopwatch
1/100-second stopwatch; measuring capacity: 00'00"00~59'59"99 (for the first 60 minutes), 1:00'00~23:59'59 (after 60 minutes); split time
Countdown timer
Measuring unit: 1 second; input range: 1 minute to 24 hours (1-minute increments and 1-hour increments); auto-repeat
Alarm
Multi-function alarm; hourly time signal
Other Functions
Full auto-calendar (to year 2039); 12/24-hour format; EL backlight with afterglow; flash alert (flashes with buzzer that sounds for alarm, hourly time signal, countdown timer, time up alarm)
Approx. battery life
2 years on CR2016
Size of Case
53.2 × 50.0 × 16.3mm
Total Weight
Approx. 67g

 

GW-M5630A-4

Construction
Shock-resistant
Water Resistance
200 meters
Time Calibration Signals
Station name:DCF77 (Mainflingen, Germany) Frequency:77.5 kHz Station name MSF (Anthorn, England) Frequency: 60.0 kHz Station name WWVB (fort Collins, United State) Frequency: 60.0 kHz Station name: JJY (Fukushima, Fukuoka/Saga, Japan) Frequency: 40.0 kHz (Fukushima) / 60.0 kHz (Fukuoka/Saga) Station name: BPC (Shangqiu City, Henan Province, China) Frequency: 68.5 kHz
Time calibration signal reception
Auto receive up to six* times a day (Remaining auto receives canceled as soon as one is successful) *5 times a day for the Chinese calibration signal Manual receive Last time received display
Stopwatch
1/100-second stopwatch; Measuring capacity: 23:59'59.99" Measuring modes: Elapsed time, split time, 1st-2nd place times
Countdown timer
Measuring unit: 1 second Input range: 1 minute to 24 hours(1-minute increments and 1-hour increments)
Daily alarms
5 independent daily alarms (4 one-time alarms and 1 snooze alarm)
World Time
29 time zones (48 cities + Universal Coordinated Time), city code display, daylight saving on/off
Accuracy:
ħ15 seconds per month (with no signal calibration)
Other Functions
Full auto-calendar (to year 2099); 12/24-hour format; Full auto EL light, afterglow; hourly time signal, Button operation tone on/of
Approx. battery life
Recharge (SOLAR)
Size of Case
46.7 × 43.2 × 12.7mm
Total Weight
Approx. 51g

The G-SHOCK Story

 

Development Concept

The development objective for the G-SHOCK was to create a watch that would not break even if dropped, and, true to Casio's radically innovative spirit as a company, to challenge the notion that wristwatches are fragile and have to be handled with care. The G-SHOCK has changed people's attitudes about watches. To this day, all G-SHOCK models are created according to this development concept.

 

Shock Resistance

The watch can also be shot like a puck with an ice hockey stick, and it will still keep working. A commercial describing the durability of the G-SHOCK in this way has actually been independently verified by a TV program, thereby proving the shock resistance of the product. Many firefighters and police officers wear G-SHOCK watches on the job.

 

Cultural Trends

The G-SHOCK initially caught the attention of young street-sport enthusiasts like skateboarders. The distinctive shape and rugged style of the watch, which convey its superior shock resistance, appealed to the sensibilities of these young people. Many adopted it as a fashion statement to express their individuality. Gradually, this sensibility was adopted by mainstream youth. This soon led to the G-SHOCK becoming the first digital watch to be used commonly as a fashion statement by young people. Today, the G-SHOCK is an essential accessory for young people in a variety of scenes, from sports such as snowboarding and surfing, to club scenes including DJs and dancers, as well as reggae and jungle music fans.

 

Sales Success

The G-SHOCK first became a hit in the United States in the 1980s. From the 1990s, its popularity spread to Japan, South Korea, Hong Kong, Singapore and other Asian countries, as well as to Germany and other parts of Europe. Today, the G-SHOCK is loved the world over by men and women of all ages. Over the 30 years since 1983, over 60 million G-SHOCK watches have been sold in nearly 100 countries — an astonishing sales record for a single wristwatch brand.

 

Social Contribution

The G-SHOCK paved the way for the digital watch era by securing popularity in the youth culture. As a result, the G-SHOCK has now become a must-have brand for the younger generation. To make the most of this energy to benefit the public, Casio has forged partnerships with sports and environmental protection organizations, using the G-SHOCK as a means to make vast numbers of young people aware of their activities. This is the kind of social contribution that only a brand like G-SHOCK can make. Furthermore, by supporting world-class sporting events such as World Cup soccer, and Americas Cup yacht racing, G-SHOCK has gone beyond youth culture to become a truly global brand.

 

History of Main G-SHOCK Models

Release Year
Features
Model Name
1983
World's first shock-resistant wristwatch
DW-5000
1985
Square-shaped face with dust/dirt-proof construction
DW-5500
1987
Best-selling model and successor to the square-shaped DW-5000
DW-5600
1987
Circular-shaped model
DW-5700
1989
Adopted a combination of analog and digital display
AW-500
1990
First hit model in Japan, employing a new face design
DW-5900/DW-6000
1993
First Frogman diving model, water resistant to a depth of 200 meters
DW-6300
1994
Equipped with EL backlight
DW-6600
1994
First model supporting environmental protection
"Dolphin & Whale Eco-Research Network" Model
1994
Shock-resistant wristwatch for women (first Baby-G model)
DW-520
1996
Pair of G-SHOCK and Baby-G watches (his and hers)
Lover's Collection
1996
Full-metal casing with shock-resistant construction
MRG-100
1998
Tough Solar G-SHOCK with solar-powered mechanism
DW-9300
2000
Wave Ceptor watch with radio-controlled timekeeping
GW-100
2002
Solar-powered radio-controlled watch*1
GW-300
2006
Dust- and mud-resistant construction with automatic time calibration using standard radio waves from five transmitters worldwide
GW-9000
2008
First model with Multi-Band 6 technology for automatic time calibration using standard radio waves from six transmitters worldwide*2
GW-9200
2008
First model with Tough Movement, a slim, analogue, radio-controlled,
solar-powered movement
GS-1200
2010
Pilot's watch resistant to centrifugal gravitational force
GW-3000
2012
First model with TRIPLE G RESIST, featuring resistance to shock, centrifugal force, and vibration
GW-4000
2012
First model with Smart Access system, enabling smooth operation of a wide range of functions
GW-A1000

  • *1 Radio-controlled watch
    A radio-controlled watch shows the correct time by receiving standard radio waves from precise time transmitters (standard time). Currently, these watches can receive long-wave standard radio waves from JJY (Fukushima 40 kHz and Kyushu 60 kHz) in Japan, DCF77 (Mainflingen 77.5 kHz) in Germany, MSF (Anthorn 60 kHz) in the United Kingdom, WWVB (Fort Collins 60 kHz) in the United States, and BPC (Shangqiu, Henan 68.5 kHz) in China. This technology enables the watch to always display the correct time.

  • *2 Six transmitters worldwide: Germany, UK, US, China and two in Japan
Yuri, ??                  BGA-153-1B Sunny                       BGA-133-4B Seohyun, ??          BLX-5600-4 Yoona, ??              BGA-151-7B Hyoyeon, ??          BLX-102-2B Tiffany                      BGA-200-4E Jessica                      BGA-160-7B1 Taeyeon, ??          BGA-152-7B2 Sooyoung, ??        BGD-140-1B